Of course you can drive traffic any number of ways, but you should seriously look at SEO if you have never used it. However, if you are a beginner, things can get quite confusing which especially happens when you're not focusing on the basics. We will tell you right now that if you try to shave corners off and fail to learn, then you are quite simply setting yourself up for bad news. So before you jump into SEO in a full-fledged way, it's important that you perfect your basics. So with that we will take it from the bottom, first, with some foundation laying.
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Search engines have an impossible time dealing with Flash based sites, or really having it anywhere on the site. Flash just plays a hard game with SEO, and it could make your life a little miserable. Obviously it is a problem when a part or all of your page with the Flash on it is never read by the search spiders or bots. Flash is mostly used because it looks very nice, and some of it looks great - but not for SEO.
When you are setting up your site, learn how to properly set your internal linking as that will give you some SEO juice with the search engines. If you want to see how it is done, then head over to Wikipedia and look at what they do. We recommend you get a good SEO ebook or course, and make sure it talks about internal linking. You do not want to overdo this if you have a small site, and in fact it should be done in a reasonable way.
You can backlink in http://www.forbes.com/sites/joshsteimle/2013/09/23/4-tips-for-hiring-the-right-seo-firm/ so many different ways, but for social media you can include that, too. But do not just throw a link on any social media page because if there are thousands than the PR to your site will be next to nothing. It is a great idea to pay others for backlinks from social media as it is tedious and mind-numbing. Besides this, you'll also generate direct traffic through these social sites, but just make sure you're adding quality content, and not spamming. There's a lot that you can get out of SEO if you simply know how to focus on the basics. This is an area in which you cannot do things poorly and expect to rank well. Do be careful any time you read something that says you can get to the top in less than a week. We did not come close to covering everything you need to know, so that means you have to do more learning.
