There is no reason to outsource any SEO work if you have the willingness to learn it and keep applying until you are where you want to be. Maybe some people avoid it because it is not instant traffic or money, or perhaps it is all the work required. If you don't seek to put in this effort, then it's obvious that your rankings will suffer. But keep in mind that you can do this in a way that protects you from the search engine algorithm changes, and you have a stable business. We can get you going with some basic knowledge, but there is a lot more to find out.
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There is a huge difference between the two considerations with SEO, and that is what on and off page SEO is for and what they do for you. The only way you will know what to do and get anywhere is if you understand the concepts. Knowing how to balance both of these factors is necessary because that's how you'll ultimately make an impact on the search engines. The way you will proceed and know what to do is based on the current state of what is required by the engines. You can do off-page and exclude on-page and maybe rank well for a while, but you can just about never rank without off-page.
When you are setting up your site, learn how to properly set your internal linking as that will give you some SEO juice with the search engines. One excellent model for internal linking is Wikipedia, and that is one serious authority site. If you haven't considered or used internal link building on your site, you should do it, but make sure you're linking to relevant content through your keyword in anchor text. The more internal links you're able to create, the better it is.
Of course you want to add a sitemap whether you have a static HTML site or of course a blog. Consider that it is really important for all your pages to be where they should be in the index, and that is what you will be helping them to do. No need to worry if this is hard or not with blogs as there are great plugins that will generate it for you. So, ignore the sitemap at your own peril, and it is something that will give you a few more SEO points; all good. You can find several different variations of the plugin, but they all basically do the same thing.
Some people and places are better for discovering more about SEO than others, so do your due diligence. So, along with proven SEO methods, you will need to have all http://searchengineland.com/library/how-to/how-to-seo the other pieces of the puzzle in place.
Work out on the basic tips that we discussed in the above article and don't ignore them. Once you begin with this area, then you will just need to get to a point where it is just cruising along very smoothly. So when you are doing what needs to be done, then it will become second nature to you.
